The City of New York commissioned our partner Not Just A Label to create a temporary space for New-York-based designers to show and sell their work as part of the Made In NYC project. The pop-up shop opened right in the heart of the city, on the ground floor of the Waldorf Astoria Hotel. In the ground floor of the hotel a former bank was converted into a bright space that highlighted the work of more than 100 designers.

Photography: Image Agency